Influencer-style video ads remain one of the most effective ways to capture attention and drive conversions—especially on platforms like TikTok, Reels, and YouTube Shorts. But sourcing user-generated content (UGC) from real creators can be time-consuming and expensive.
Enter MakeUGC, a platform that promises to make UGC-style content creation easier, faster, and more affordable with AI. But how does it stack up in real-world marketing workflows? Is it a good fit for creators and performance marketers?
In this review, we’ll break down MakeUGC’s key capabilities and compare it to a newer solution—Clicks.Video, an AI video generator designed specifically for UGC-style ads at scale.
MakeUGC is a creative automation platform that helps marketers generate influencer-style videos without hiring influencers. The tool leverages a mix of AI scriptwriting, stock creator footage, and editing templates to produce ads that mimic the tone and structure of authentic user reviews and social-first videos.
It’s marketed as a solution for:
At its core, MakeUGC aims to simplify the process of getting “face-to-camera” ads that feel organic—while cutting out the need for creator management or custom shoots.
Users choose from ad templates that replicate real creator formats—such as testimonials, unboxings, “before and after” demos, and more.
Rather than hiring live creators, MakeUGC offers a catalog of pre-recorded talent clips that can be edited and stitched together based on your selected script.
The platform uses AI to write conversion-friendly scripts based on your product details and target audience.
Videos are assembled using an in-browser editor, allowing you to arrange scenes, add overlays, and insert product shots.
Templates follow the classic hook–problem–solution–CTA structure favored in paid media, especially for Meta and TikTok campaigns.
MakeUGC fills a clear gap in the market: helping brands who want the look and feel of influencer ads without waiting on creator outreach or managing talent.
It’s especially useful for:
Its interface is simple enough for non-editors, and the library of talent makes it easy to plug into the system and generate social-style video assets in minutes.
While MakeUGC solves several pain points, it’s far from perfect—especially if you’re looking for flexibility, brand control, or a truly personalized approach.
Since the videos rely on a limited library of pre-shot clips, content can start to feel repetitive—especially across brands using the same actors and formats.
You can’t build your own branded avatar or voice—everything is based on stock creators. That limits your ability to scale a brand persona or visual identity.
Unlike AI voice tools, you don’t get fine-tuned delivery or tone adjustments. What you see is what you get.
While MakeUGC is built for paid ads, it’s not ideal for building authentic content to grow your brand’s following or engage a community.
If you need fast, paid-media-ready content that mimics creator ads, MakeUGC offers a convenient shortcut. But if you want scalable, branded, social-native video content that performs across both paid and organic campaigns, Clicks.Video is the stronger long-term solution.
Here’s how they compare:
Ultimately, Clicks.Video gives marketers more control, more variety, and a better balance of authenticity and efficiency.
MakeUGC is a clever tool for marketers who want to shortcut the UGC ad process—especially when launching new products or running paid campaigns on a tight deadline. It’s convenient, easy to use, and effective for its core purpose: ad-style UGC without creators.
However, its lack of personalization, reliance on stock footage, and limited flexibility make it less suitable for brands that want to build trust, scale creative testing, or develop a unique voice in a crowded feed.
Clicks.Video offers more creative control, a stronger emphasis on authenticity, and a platform built specifically for scaling short-form content that feels real and performs well.
Can MakeUGC create custom videos with my brand ambassador?
No. MakeUGC relies on pre-recorded talent. You cannot upload or generate custom avatars or creators.
Is MakeUGC good for TikTok ads?
It works for TikTok-style paid ads, but videos may not feel native or personal enough for organic performance.
Can I use MakeUGC content across multiple platforms?
Yes, but you may need to reformat manually depending on the platform.
What’s the best MakeUGC alternative for UGC content?
Clicks.Video offers a more dynamic and flexible approach, with customizable AI avatars, voiceovers, and social-first templates for both paid and organic video.
Want UGC-style content that feels real, performs well, and scales fast?
Try Clicks.Video today and see why creators and marketers are making the switch.
